Well-being and prosperity

Authenticity is hard to achieve for many people.  It means that some people will be offended by your hard-hitting truth but others will be attracted.  Authenticity forces events that you may not want to disclose, such as a difficult relationship or situation.

Being unauthentic can come at personal cost, by taking one down a road they really don't want to be on.  See Mike Hrostoski's blog here 

Authentic relating is opening a relationship or communication in an genuine way, not trying to control the outcome or objective.